Pro tip: if you have trouble with your subject lines, get your hands on an email subject line tester to help you optimize them and boost your open rates like a pro!Send your campaign to your subscribersyour campaign is now ready to reach your subscribers!The first thing you need to do is choose the segment of your email list that will receive your email.As we’ve said before, relevance is vital, so you don’t want to “annoy” all your subscribers unless necessary based on your goals.
Next, you need to ensure the email deliverability of your campaign. Weak content, bad united kingdom phone number resource designs, and unresponsive email templates negatively impact your deliverability.Avoiding spammy email subject lines and including a visible unsubscribe link at the footer like moo will do the trick:wait, what?Well, I know this isn’t what you wanted to see, but according to some of the best email marketing practices, if you don’t give your uninterested subscribers a way out, they might report you as spam.
This will inevitably harm your sender score.Also, remember that many people will read your emails on a mobile device, so it’s critical that your campaign is mobile-friendly.After you’ve done all these, you shouldn’t forget to run a spam test using an email tester tool to check whether your email lands in the inbox of popular email clients like gmail, outlook, and yahoo.And, finally, you have to schedule your delivery. You may want to send it right away or schedule it for a specific time to ensure maximum impact.
How to Choose the Right Email Marketing Tool
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