Basic knowledge and costs of listing ads (search-based ads)

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Do you have concerns like, "I want to place an ad on the Internet, but I don't have any basic knowledge and I don't know how much it will cost?"



The most well-known type of internet advertising is "listing ads" that are gambling data china mainly posted on Google and Yahoo!. Here, we will provide information on "basic knowledge and costs of listing ads (search-linked ads)".

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- table of contents -

What are listing ads?
Features of listing ads
Cost of listing ads
Main types of listing ads and how to place them
Check the cost-effectiveness (cost performance) before using it.
What are listing ads?
What are listing ads?



A listing ad is an internet ad that appears in search results on sites like Google and Yahoo!. It appears at the top or bottom of the search results page. It used to be displayed on the right side of the page as well, but that has now been discontinued.



Listing ads are also called "PPC ads". SEO and listing ads are collectively called "SEM".



When it comes to listing ads, the most well-known services are "Google Adwords" operated by Google and "Yahoo! Promotional Ads" operated by Yahoo!. These two services account for approximately 80% of all listing ads.



Adwords and Promotional Ads
Currently, in Japan, search users mainly use Google to get the information they want. Before smartphones became widespread, Yahoo! boasted an overwhelming search share, but now Google's search share is number one, and Yahoo!'s search share is number two.



However, since beginners and older people often use Yahoo!, when placing listing ads we recommend using both Google AdWords and Yahoo! Promotional Ads, or using different ones depending on the products or services you want to sell.



Two types of listing ads
There are two types of listing ads:



The first type is "search-based advertising." For example, when you search on Yahoo!, search-based advertising is displayed with the word "ad" at the top, side, or bottom. Google calls it "keyword match," and Yahoo! calls it "sponsored search." Listing ads consist of text only.



The second type is "context-based advertising." Context-based advertising is advertising that is displayed, for example, on the right side of a website that a search user is viewing. Google calls it the "Display Network," and Yahoo! calls it "Interest Match." Context-based advertising is mainly made up of photos and illustrations.