TOMS, for example, innovatively used VR to emphasize the effectiveness of the campaign and more deeply influence potential customers. TOMS's brand mission is "One-to-One," referring to their commitment to buy a new pair of shoes for every child in need around the world. So, while visiting the children who received new shoes during Peru, TOMS filmed the following 360-degree virtual reality video, which directly illustrates the impact this campaign is having:
The best part about this video is how viral it is. Most chinese overseas canada database customers who buy the shoes probably don’t plan a trip to Peru, but they can see firsthand the results of their purchase. Of course, the overall experience would be even better if the consumer was using a VR headset. But this 360-degree video can still be viewed on a mobile device or PC, so the brand can effectively share its story.
If you’ve been planning to allocate more marketing resources to live video this year, continue to experiment with different video formats, including virtual reality, to see which videos your audience responds to best. ( Translator’s note: Shooting 360-degree panoramic videos is not a high-cost and threshold thing, you can easily solve it by purchasing an Insta360 pro. )
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