At the same time, for some high-quality content, such as white papers, online training, and free software trials, you can ask customers to leave their contact information, and it is best to do so in a very natural way so that customers don’t feel that their contact information is being forced upon them.
For example, filling in the email address can automatically send a white paper to the customer's email address; filling in the mobile phone number can get online training reminders. When obtaining this information, you also need to obtain the customer's consent, and then send materials or sales staff will follow up. You can also set a "I need a salesperson skype database to contact" button at the contact point. After the customer clicks the button, he needs to fill in detailed contact information and the product he is interested in. Because at this time, the customer has reached trust and entered the selection stage. , and the effectiveness of the information he fills in is very high, saving a lot of customer acquisition costs.
The procurement process of B2B products and services is long, and B2B content marketing is also a continuous process. In this process, quality is required, not quantity. One or two popular contents can increase the number of fans and improve your product awareness, but if other content and sales cannot keep up, this popular effect will be diluted quickly.
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