If you’re trying to reach executives with B2B content marketing, the best time to grab their attention in the U.S. is 10 a.m. Eastern Time, followed by noon, 9 a.m., and 1 p.m.
The report shows that for users at different work levels, Tuesdays and Wednesdays are the most active content consumption days.
Keywords
Carefully consider the title of your eBook, white paper, or line database webinar based on your desired audience. As the NetLine report states, “important content” to executives is different than “important content” to mid-level leaders.
For example, executives are attracted to keywords like “financial risk” and “enterprise security,” while senior managers are most interested in topics like “hottest interview questions” or “ways to improve workplace efficiency.”
Fast-growing industry
Of course, B2B content consumption varies by industry—NetLine’s data covers more than 300 industries. NetLine notes that the most active content consumers are those in fields that require continuing education and skills development.echnology field were the most active, "and some traditional industries such as education, finance/accounting and hospitals also saw growth in 2019."5 Ways to Increase Your B2B Sales
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