As you can see, at each stage you should use one or more attraction techniques. Remember that just because someone is already a regular customer doesn't mean you should forget about them.
Companies that continue to delight their customers turn them into happy promoters chinese overseas british database of their products and services because they love them.
Below you will learn what you should do in each of the stages of Inbound Marketing :
1) Attract
To generate traffic, you must use different resources such as content marketing, SEO techniques, social media, PPC, etc. It's important to do this according to a strategic plan to achieve good results.
2) Convert
At this point, you should apply all the necessary techniques to convert traffic (visits) into a database so that your inbound actions are effective. Landing pages, calls to action, and forms can be very useful.
3) Close
Once you have your database, you must manage the records, integrate them with a CRM or with automation and lead nurturing tools . This creates an automated content flow tailored to the user's purchasing cycle, linked to Lead Scoring , which determines the right moment to convert a customer.