It's impossible for a representative to be online 24/7 to provide customer service. In this regard, Facebook Messenger has another great advantage: automating your responses allows you to take job seekers database advantage of your team's work time and quickly resolve simple customer queries.
The app will not only allow you to respond to customers who want to contact the company at any time, but it will also redirect them to your website, which will generate more traffic.
Best Practices for Marketing on Facebook Messenger
Facebook Messenger
Below, find out what the best steps are to take when using Facebook Messenger for business.
Create a Marketing Plan for Messenger
Creating a marketing plan specifically for Messenger is essential for defining goals and objectives with this tool. To get started, here are some questions you should answer to define how you'll use the chat:
Who answers messages? Will there be automated responses? What response time do you expect to meet? How do you plan to use Messenger throughout the customer journey?
Pay attention to your brand's voice
You've probably already defined your brand's tone of voice, but it's always helpful to add a section dedicated to Facebook Messenger to your style guide.
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