MarTech360 is a new, agile and scalable proposal. It does not intend to “ compete ” with Hubspot, since the positioning and ambitions are different: Hubspot blends perfectly with the needs of very advanced companies in terms of marketing & sales activities and processes; MarTech360 is an all-in-one solution that enables marketing automation for SMEs and is aimed at bringing tangible results by leveraging the group's experience.
The different positioning weakens an aseptic comparison of features between the two belgium telegram data marketing automation software, although MarTech360 is comparable to the Professional version of Hubspot and above the Starter. The overlap between the two solutions is broad, although experience has suggested to the Digital360 team to focus a lot on certain areas, such as reporting, highly customizable thanks to Google Data Studio, and less on others, such as SEO optimization tools, for which you can use the CMS plug-ins (Wordpress) while Hubspot has its own dedicated function. An aspect that is far from secondary, unlike Hubspot the cost of MartTech360 is completely independent of the number of contacts.
Given the different positioning, MarTech360 mainly deals with the marketing part of the funnel, not the sales part : in this respect, the Hubspot suite offers a greater level of completeness since it also allows you to govern all sales pipelines. In the logic of the modular ecosystem, nothing prevents you from creating a synergy for MarTech360 with a dedicated tool.
Two Ever-Evolving Marketing Automation Software
Both marketing automation software are constantly evolving: Hubspot is growing, Mautic and all the integrated technologies that make up MarTech360 are growing, as are the customizations that are made to integrate the tool with the company realities and systems in use. MarTech360 can in fact be integrated with the CRM already in use so as to quickly manage all marketing channels and automation starting from a consolidated base. MarTech360 also takes advantage of the benefits of Open Source marketing automation software with broad support from developers, which translates into short update times, constant addition of features and rapid correction of any bugs .
