End 2024 on a high note!

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Gamification and Digital Contests for a More Interactive Black Friday
Gamification is an increasingly popular strategy for customer loyalty that uses typical gaming dynamics and applies them to consumer experiences. Elements such as missions, badges, and levels are effective tools for encouraging interaction and maintaining user attention over time.

Within a gamification strategy, you can integrate engagement tools such as Spin & Win or Trivia Quiz, ideal tools to increase user involvement on special occasions, such as Black Friday.

In addition to being part of a structured gamification strategy, engagement tools can also be used tactically, rewarding customers for individual interactions. An example is Leevia’s Scratch and Win tool, recently used successfully by a well-known perfumery chain.

From beauty products to travel with a simple scratch: all customers who purchased on Black Friday received a digital postcard to scratch for the chance to win a trip through an instant win.

This strategy encouraged database building by directly involving chinese singapore phone number list customers and increased drive to store during the promotional period for additional winning opportunities.


Black Friday isn't the only opportunity to capitalize on end-of-year sales. In fact, there are three more that you should remember to take advantage of: Cyber ​​Monday, Christmas, and New Year's Eve.

Cyber ​​Monday, which falls on December 2, 2024, represents another great opportunity especially for selling tech items and offering dedicated offers .

Christmas is the time when people are more likely to spend chasing the best deals, while New Year's Eve marks a new beginning and is the best time to invest in a bargain shopping experience.

The Black Friday marketing strategies we've listed can easily be adapted for these occasions too, providing continuity to your campaigns and keeping customers' attention high on your brand until the end of the year.

Implementing the right Black Friday strategies will help you maximize sales during one of the biggest shopping events of the year .