Optimize title and description tags

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We understand that many people get nervous when you start talking to them about code, but there are some adjustments that can be made without too much hassle from an administration panel, most often through a simple plugin that allows you to fill out a field as if it were a form.

Meta tags are some of the elements that form part of a website's HTML code and can be easily edited. In this regard, there are two worth highlighting: the title and the meta description . These aren't visible on the chinese overseas europe data website itself , but are important for search engines. These two fields help robots categorize content and are part of the information users see when they perform a search, so they can help improve click-through rates (and therefore, ranking positions) if they're compelling enough. If not explicitly stated, search engines typically automatically use the first words that appear on that web page's content as the meta description .

SEO Tips to Get Your Company Website in Shape - Example Snippet
As recommendations in this area, both the title and description should include the keyword , be unique on the website (the title or meta description should not be repeated on different pages), and should be within a certain number of characters or pixels, which varies depending on the type of device (computer, tablet, or mobile) and even the operating system. In general, the ideal is for the title to be no more than 55-60 characters, and the description to be no more than 150 characters, to avoid them being cut off on certain devices or operating systems.