365 days of engagement, don't miss a single opportunity!

[mouakter14]

Black Friday represents one of the most important occasions for companies to increase online and in-store sales. How can you transform this event into a successful opportunity for your brand? Before revealing the best strategies to adopt to make the most of Black Friday's potential, let's analyze this event: where did it come from? What are the sales prospects for 2024? What are the best-selling products? Only in this way will we be able to understand how to stand out in the multitude of offers and discounts that are concentrated on the "blackest" Friday of the year!

What is Black Friday and why is it called that?
Black Friday originated in the United States in the 1960s and takes place on the Friday after Thanksgiving, marking the start of Christmas shopping. Although black may have a negative connotation, it actually represents a change of perspective: the term “Black” indicates the transition in company balance sheets from “red” — traditionally associated with losses — to “black,” a symbol of profit.

In recent years, Black Friday has become an event of global job seekers data importance, but what makes the difference are not only the discounts offered by each company, but also the communication techniques and marketing strategies adopted by brands on the occasion of this event, which are increasingly brilliant and effective.

According to TechTarget, Black Friday sales will exceed $9.12 billion in the United States in 2023, up 12% from the previous year. And they are expected to increase by 10% in 2024, driven by the growing participation of Gen Z.

In fact, 68% of Gen Z actively take advantage of Black Friday deals to stock up on tech and clothes.

Targets and best-selling products during Black Friday
Black Friday attracts a wide range of consumers, but Gen Z and Millennials are the most active, especially on online and smartphone sales channels.