In addition to your focus keyword, use related or secondary keywords. These provide context and help search engines understand your content.
Examples of " organic coffee beans " could be " fair trade coffee " or " best organic coffee brands ".
Also consider using modifiers, which are defined as terms you can use to make your focus keyword even more specific.
For example, let's take the example of an online store that sells winter clothing. Instead of just using physician database the focus keyword " winter clothing ," you can also add modifiers to the focus keyword to rank for additional keywords, including keywords like " best winter clothing for Canada ," " winter clothing for hiking ," " winter clothing for skiing, " etc.