Google Ads announces 11-year data retention policy

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Google Ads is implementing a new data retention policy starting November 13th that could impact long-term trend analysis and ad reporting. Google Ads is set to implement a new data retention policy that will limit access to historical data to 11 years. As privacy concerns continue to grow, tech companies may need to adjust their data retention policies. Google’s move is in line with broader industry trends toward more defined data lifecycles. It applies to data accessed through the Google Ads API using GoogleAds.Search or GoogleAds.SearchStream.

Google search results expand store ratings to new countries
Google has expanded its store reviews feature in chinese overseas america data search to four new countries: the United Kingdom, Canada, Australia, and India. The expansion, announced on October 9, is primarily aimed at English-speaking markets, including India, where the feature was introduced despite the region’s non-English-speaking nature.

Merchants in these newly added countries can now display customer reviews directly in search results, allowing them to better promote their stores and build trust. The store reviews feature has been available in the United States for several years and has become a significant marketing tool for merchants.