landing page ideas and trends of 2022 - ab testing stat
So we rounded up the patterns we’re already starting to see on effective landing pages, including interactive experiences, playful animation, and so much more. Here are the landing page trends and ideas that are must-try for 2022.
11 landing page ideas & trends for 2022
If you decide to try out any of these ideas, don’t forget to stick to landing page best practices like keeping them consistent with their corresponding ads, optimizing for mobile, having a thank you page, and more.
Interactive, customizable experience
I didn’t put this list in order and rank these trends, australia telemarketing database but this first landing page trend might be my favorite: interactive landing pages for a customizable experience. Interactive content is a great way to increase engagement and time on page—both good things for your landing page performance.
More importantly, though, offering your landing page visitors the opportunity to customize their experience with your brand in a fun, appealing way is good for building customer relationships. That’s because people want personalized content. In fact, 90% of US customers reported that they find messaging that wasn’t personalized or relevant “annoying.” Yikes. Luckily, you can avoid that.
Take a look at this landing page example from monday.com.
landing page ideas and trends of 2022 - interactive content
This is the landing page from a software-focused ad, and the copy already reflects this personalization. Then, the tool lets you select the templates you’d need to get a better look at how Monday.com could help your team—a fun way to customize your first intro to the product.
Conversational copy
Most landing page trends are design-focused. This makes sense—landing page design is usually the first thing a visitor notices, and it’s usually the first thing to start looking dated. (Or, worse, when you think of anything that requires Flash.)
This year, though, conversational copy is a must-try trend. Check out PayPal’s chatty landing page here.
landing page ideas and trends of 2022 - conversational copy
Opening with a question is an effective way to invite your visitor to engage, and the casual tone of “Want some?” makes these sound like more of an offer than an opportunity. Excellent way to encourage conversions with your landing page. Try adding a conversational feel to your landing page copy and see what comes of it.
Explainer videos
I’ll be honest, I was hesitant to put video on the list (it can’t be a trend if it’s more of an expectation at this point, can it?), but when you look at the best landing page examples, you see that it’s not just any videos. It’s explainer videos that illustrate the product and its use.
Explainer videos are short clips, often with a product view and voiceover, that walk the user through your company’s product or service. Here’s an example from Miro, a visualization tool that’s already using this landing page trend.
landing page ideas and trends of 2022 - explainer video
Including videos is great for increasing conversions on your landing page. Explainer videos seem to perform even better. According to HubSpot, 94% of people report watching explainer videos to find out more about a product, and 84% report being influenced into making a purchase.
Customer reviews
If you’re running a small business right now, you know that your online reviews are important. Whether it’s a social media shout-out, a Google My Business review, or a suggestion on Reddit, an unsolicited positive view of your goods or services is valuable social proof. It lets you know what your current customers enjoy and, even more, it gives your prospective customers a personalized recommendation. And we all trust personalized recommendations more than even the best ad copy or images.
That’s why it’s not surprising that one of the landing page trends for this year is using customer reviews so that any visitor sees them right away. Chameleon does this really well—check out the header view here.
landing page ideas and trends of 2022 - chameleon example
Here, Chameleon uses persuasive copy geared toward product managers and product marketers with some illustrated examples of in-app messaging. Then, if you scroll down, you see real reviews from G2 that are related to Chameleon’s in-app messaging capabilities.