The use of chatbots

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Chatbots are automated response systems based on artificial intelligence. If you set up such a bot on your website, it can provide appropriate answers to visitors' questions. This technology is becoming increasingly popular because many users prefer to communicate directly with a chatbot rather than via contact form or email. Site visitors always receive a direct response from the bot and don't have to wait long. These automated response systems can provide a major boost to your business.

Content Marketing Chatbot

The topic of artificial intelligence, or AI, has now also made its way into the field of communication. You can integrate a chatbot not only on your website, but also on your social media accounts. However, you also need to fill it ig data with relevant content beforehand so that it can reliably answer the questions of interested parties.



Hire an agency to create content
Since the latest content creation trends are very diverse and not always easy to implement, enlisting the help of an agency might be a good option. If you want to create good content, you'll definitely need a lot of time. It's by no means enough to just quickly create a few advertising texts. Sales-promoting content has absolutely nothing to do with the usual advertising texts. There are so many things to consider.

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Define a strategy
Before you begin creating suitable content, you should create a plan. You should use this as the basis for your content strategy . The most important decision is which content format you want to choose. Ideally, you should create a suitable combination of text, videos, and podcasts. However, how these are designed depends on your offerings and your potential customers. In most cases, it makes sense to choose one format. The other content formats can still be used, but only one format should dominate. The websites of car manufacturers are a very good example. These consist almost exclusively of high-resolution images with a small amount of text. Sometimes you can also find short videos on the pages.