Are you an entrepreneur looking to leverage the power of Google Ads for your business? If so, it's important to know what's not allowed in text ads. We at EDELWEISS Digital are an Austrian Google Partner and offer expert support in search engine advertising (SEA) and search engine marketing (SEM).
Searching Google's Help Center can be tedious, but it often provides band data valuable information. To save you time searching for answers about text ads and keywords, I've compiled a short list of what not to use in these types of ads.
Abusive language or discriminatory statements are certainly unacceptable. An overview of content that is sometimes used but still not permitted is the following:
Click prompts
Incorrect spelling / grammar
Numbers instead of words
Abbreviations, except those commonly used
Brand names
CAPITAL LETTERS (except for brands, for example EDELWEISS Digital)
Superlative, unless it can be proven
Reinforce claims with exclamation marks
Repeated punctuation marks in a row
Google Ads - better not like this!
Dividers in EDELWEISS colors for blog posts
Click prompts
A call to action is, of course, absolutely essential to eliciting the desired response from your target audience. Whether it's "Order a quote now" or "Visit our website now," you need to ensure the message is clear and concise. Unfortunately, Google restricts many of these calls to action by explicitly prohibiting words like "click here" or "click here now." To ensure maximum success with all audiences, consider using terms like "discover now" or "learn more" instead!
Incorrect spelling and grammar
Ads that contain spelling, punctuation, or grammatical errors.
For example: "Buy used cars here" instead of the correct version "Buy used cars here".
It's important to remember that certain trademarked terms and company or product names may deviate from generally accepted rules of grammar, spelling, punctuation, or capitalization. Therefore, if you wish to use these terms in your advertising, it's essential that you first obtain permission and demonstrate that the non-standard language is used consistently throughout your website.
Numbers instead of words
This needs a bit of clarification: You don't have to write SEVEN when you mean 7. However, some people might assume they have to use numbers instead of words, unable to spell out complete sentences due to the character limit—the good old N8 and @Home are two examples of these types of abbreviations that aren't allowed here. Asterisks can only be used if you're trying to demonstrate something, such as that it's a 3*** hotel—then their use is valid and accepted.
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