Too much creativity can backfire. Yes, I really said that. And yes, I'm still convinced of the power of creative advertising. There are exceptions, however: Whenever a user needs to quickly understand what a webpage wants from them, clear communication is recommended rather than gimmicks. This is true for contact forms, for example, but also for the often neglected "call-to-action" buttons found on many websites. This blog post explains how to use buttons most effectively on your website and what you should consider when designing them.
Download: Mini Guide Website Optimization
1) Button design – This is what it should look like
We all use the internet every day and have learned how websites normally work. Use linkedin data this familiar user behavior to create clear button designs:
Visual differentiation: The CTA should stand out clearly from other design elements – through color, contrast, or size.
Design consistency: Consistent colors and shapes help create clear user navigation. Define a color palette and stick to it.
Positioning: Place CTAs in strategic locations, such as at the top of the page, after a section of text, or at the bottom of the page.
Be careful with red buttons: Red is often associated with warning signals or stop signs. If red is part of your corporate design, use softer shades or gradients to soften the effect.
2) The right address in the button
A button often consists of just a few words – but these should be carefully considered:
Avoid generic terms such as “send” or “download”.
State clearly what happens: “Try it now for free,” “Learn more,” “Subscribe to the newsletter.”
Address users directly: A personalized phrase like "Create my account" can achieve a higher conversion rate.
SEO tip:
A button is a link and sends important signals to search engines. Therefore, consider relevant terms for the button label to improve the ranking of your landing page.
3) Attractive design for maximum attention
A CTA button can be eye-catching, but it must remain functional.
Use color wisely: Contrasts help emphasize the CTA.
Pay attention to size: Buttons should not be too small or too big.
Clarity takes precedence over design experiments: users must recognize the button at first glance.
Maintain consistency: If your buttons vary significantly in color, shape, or size, it can confuse users.
Tip:
Design different buttons for different actions, such as a green button for "Buy now" and a blue one for "Learn more."
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