By segmenting your audience into different personas based on data collected, user behaviour and shopping behaviour you can tailor the content specific to those segments. This allows you to personalise your emails much better and create a more engaging marketing campaign.
Optimising your ROAS (Return On Ad Spend) is key to phone number library a successful advertising campaign. There are lots of different ways you can optimise this; create better audiences, improve your creative, or include an element of personalisation.
Omnichannel Personalisation
Omnichannel is all about providing a seamless experience for your customers no matter what platform they’re on. So integrating personalisation into your omnichannel strategy makes perfect sense.
From the point of brand discovery, you should be collecting information about the user. This data should then be used to personalise every interaction your brand has with the customer, whether that’s a retargeting ad, an abandoned cart notification, email marketing or even in-store recommendations. Personalising an omnichannel experience will extend the lifetime value of your customers and improve your brand loyalty.
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