The 4 C's of Marketing

[mouakter14]

If you're one of those who thinks marketing is all about having the best product or the most competitive price, take note! The market has changed, and now the protagonist is someone else: the customer. This is where the 4 C's of marketing come into play, an approach that transforms the way you sell and connect with your audience.

This shift in perspective, which replaces the traditional 4 P's marketing mix, has revolutionized how brands build lasting and effective relationships with their customers. Do you want to know how to apply it to your business plan and go from selling products to creating unique experiences?

Read on to discover how the 4 C's of marketing can make the difference mom database between being just another brand or becoming your customers' preferred choice .

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What are the 4 C's of marketing ? Origin and evolution
The 4 C's of marketing are a model that focuses business strategies on the customer, replacing the traditional approach of the 4 P's of marketing , created by Jerome McCarthy in the 1960s. Over the years, Robert Lauterborn developed the 4 C's in 1993, with the idea of ​​adapting to an increasingly competitive market, where customer satisfaction would be key to increasing customer loyalty and differentiation.

Unlike the 4 Ps, which prioritize the product, the 4 Cs of marketing place the consumer at the center of the sales strategy . The evolution of this methodology responds to the need for companies to create more lasting and personalized relationships with their customers, especially in the digital environment.

Today, applying the 4 Cs of marketing allows brands to offer real value, optimize the customer experience , and adapt to market changes. This way, and with a modern approach, they improve profitability and loyalty.