How to Improve User Experience: 7 Tips for Your Website
Improving the user experience of a mobile website is essential. The reason? The use is moving in this direction, in most projects the largest slice of traffic comes from smartphones.
Add to this a series of important signals – such as Google’s Mobile First Index – and you have the summary: your website must be optimized for traffic coming from cell phones and tablets of various sizes.
This does not only mean having a responsive website : all templates now respect this rule. The goal is another: Improve the user experience of those who use your web pages. Any ideas?
Table of Contents
Create a tidy navigation
Always take care of the above the fold
Help people find their way
Correct all possible errors
Create a super fast website
Publish quality content
Improves text readability
How to optimize all this?
Create a tidy navigation
The first piece of advice to anyone who intends to optimize their website around user experience : make sure that the portal presents the resources you have packaged in a clear and orderly manner.
This means, as a starting point, studying a structure capable of presenting useful content to users. Next comes navigation: how do you present the most important pages to the public? The mistakes:
Non-existent and hard to find menus.
Unnecessarily abundant navigation.
Mega-menus worthy of Amazon or eBay.
Cryptic navigation labels.
What is the watchword? Simplicity, seasoned with a few basic SEO rules that can also be found in the official Google guide . Here are some valuable tips to follow on any occasion and for your projects:
“ Make it as easy as possible for users to access content on your russia phone numbers
site, from the most general to the most specific. Add navigation pages when appropriate and organize them effectively in the internal link structure. Make sure that all pages on the site are reachable via links and do not require an internal search functionality to be found.”
First, use simple, direct microcopy for navigation labels, create a main menu that eliminates clutter, and make sure that each page is reachable. But not necessarily on the first click.
Always take care of the above the fold
A principle that is especially valid when considering usability and mobile user experience. When designing a web page, you have to make sure that everything is clear before you even scroll.
You have a few seconds – maximum 10 for Jakob Nielsen – to make the reader understand what the strengths of your page are . Always evaluating the virtuous fusion between copy and web design. Look at the image below:
usability user experience mobile
As you can see, you should not only use the first part of the page to insert headlines with main promises, taglines with strong points and calls to action to invite the user to take action.
You also need to make sure that the elements that require your audience to take action are a perfect match for how they use the page on a given device.
Never before have we needed to support Marshall McLuhan: the medium is the message .
For further information: Above the fold: how to manage the area “above the fold”
Help people find their way
If you do this, in addition to improving the user experience, you will also give good signals for SEO. What are the recommendations in this case? Use breadcrumbs to always make it clear to those who navigate where they are from a hierarchical point of view, if necessary create an HTML sitemap to give a basic idea of the architecture. In addition, there are a series of suggestions:
Always link to the logo.
Provide an internal search field.
Use internal links carefully.
Customize your 404 page.
Yes, a not found can always happen but you must be able to give the error page a practical value. Improving the user experience of users also means making it possible to return to the home page from the 404 page and find essential articles, best-selling products or archive pages.
Correct all possible errors
Sure, a personalized and quality 404 page can help a lot to transform an unexpected event into a resource. But it is always good and right to correct what can lead to frustration and dissatisfaction for the user. What to check when you do your check to improve and optimize the mobile experience?
Remove broken internal and outgoing links.
Make sure your headers are consistent.
Verify image integrity.
Fix significant 404s.
Use the right amount of space between elements.
Remember that not all 404 errors are a problem, in some cases they are wanted and do not reflect problems. For example when you delete old pages that do not bring traffic/links. Always use Search Console or Screaming Frog to check for sudden and unwanted not founds. The same goes for broken links.
