Industrial Marketing Strategies for 2018

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The current economic outlook continues to generate a series of uncertainties for the industrial sector, but even in the midst of this crisis, some opportunities present themselves for the industry, and in this time of turbulence, new marketing is increasingly establishing itself as an essential instrument for overcoming current difficulties, creating a solid foundation for a more promising future.
With that, we have updated the list of industrial marketing strategies that will be essential for your success in 2018

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Inbound Marketing
The strategy of actions based on content marketing remains firm as one of the main bets for the year 2018 and should stand out on blogs and other social peru mobile database media. It is an efficient way for brands to establish their authority over products and services, gaining the public's trust by providing relevant information. Another positive point for inbound marketing is the lower investment, where its cost is, on average, 60% less than conventional marketing actions.

All about Inbound Marketing

One of the new features within the Inbound methodology, the Pillar Page concept works on a very accurate content strategy that aims to focus on a keyword that the company can work on, based on the search volume for that particular subject, as well as its expertise and authority on the topic.

A clear example of this: does your company work with the manufacturing and distribution of automotive parts? Investing and focusing on posts related to automotive parts, which work with the key term in question and are related to each other, demonstrates on the internet how much your brand is an expert in the sector.

Featured Snippet

This is another strategy that is widely used in digital marketing today. You've probably seen it before and it's already caught your attention. Do you know when you search on Google for what blockchain is , for example, and the first result that appears is a box with a short and objective explanation, with a photo next to it, enough to clear up any doubts that any user who clicks on it might have?

This resource is very efficient and powerful to apply in industrial marketing. Take advantage of the knowledge you have about a certain subject, product or service, and use the necessary practices to become a highlight on the first page of Google regarding the topic of your business.

Account Based Marketing

Also known as ABM, it is a set of strategies that, instead of promoting actions aimed at capturing leads from a segment, go after the desired customers, that is, they are actions that aim to get closer to the specific companies that the industries want to work with. Through accurate marketing moves, which work directly with the needs of that potential customer, the chances of closing the deal are much higher. Imagine how important the use of an innovative methodology like this can be in prospecting and mapping companies that are clients, buyers and those interested in inputs and components for your own company.