How to deliver valuable content to the industrial world through an inbound marketing strategy
While outbound marketing focuses on the advertising message, the goal of inbound marketing is to build a relationship of trust with customers or potential customers through relevant content that represents added value for them. Here are some tools that can be useful for a company in online communication.
Company Blog
The blog is certainly one of the first tools to include in an inbound marketing strategy. Articles have a dual purpose: on the one hand, they provide information, answer doubts or curiosities, update; on the other, they also allow you to obtain a good SEO positioning and to be found more easily online, if well written and structured according to the logic of Search Engine Optimization.
Both in terms of defining topics and "climbing" the SERP, it is important to start from the needs of customers, from the questions they ask most frequently to the company representative and from a careful analysis of the most searched keywords. Only in this way is it possible to develop an editorial plan and respond promptly to the needs of users and what they search for online.
A well-structured blog helps improve brand reputation and helps you list of telegram users in australia become a point of reference in your sector. At the same time, the blog can also be a tool for obtaining leads and a post-sales communication channel, to cultivate and maintain the relationship with the customer over time.
Lead magnet
E-books, white papers, infographics, webinars, case studies are indispensable “magnets” in digital marketing to obtain new contacts, because they are exclusive resources, more in-depth than a blog article. The secret, even in the B2B world, is to carefully choose the topics to cover, which can also be particularly specific and technical, to meet the needs of the identified buyer personas.
This type of content can be included within a broader digital marketing strategy . For example, lead magnets can be proposed as in-depth content at the end of a blog post, as a free resource on a landing page, or as exclusive content to sponsor on social media. It is also possible to create a pop-up and a banner to invite those who visit the site to download the content for free by releasing their email address.
Landing page
Landing pages also rightfully enter the list of indispensable tools for B2B inbound marketing. In order for them to generate conversions, it is important to structure them properly using technical but also persuasive language, and taking care of all the elements that compose them in detail . First of all, the headline (title and a subtitle), which must be short, concise, captivating and push the user to take action. It is then necessary to insert a short description of the offer, which explains the advantages, possibly through a bulleted list. Finally, a respectable landing page cannot miss the "social proof", a contact form with a direct and clear CTA, optimized to obtain the visitor's information (name, surname, email, company), as well as effective and engaging visual content (images and videos
