The main types of Google campaigns
There are two main types of campaigns that are currently used for advertising on Google. These are Google text ads, and Google Shopping ads. Both of these forms of Google campaigns have pros and cons, and their success depends largely on how you manage your campaigns, rather than what you spend. Here are some of the main components of both campaign types.
The components of a Google text ads campaign
Google text ads are the ads you see at the very top and bottom of turkey cell phone database the search engine results page. Text ads campaigns allow you to advertise your brand and products through a limited number of written characters. This amounts to three 30 character headlines, and two 90 character descriptions. However, it should be noted that these characters may not always be entirely visible, depending on the device you use.
Like Shopping ads, text ads also use keywords to ensure the ad is relevant to the search. However, the keyword placement within a title/description, and the landing page linked from the ad are also highly relevant. A high bounce rate for a search term could lead to Google dismissing your ad as irrelevant for that search term entirely.
Text ads should always include a call to action, a clear message of what you are offering, as well as the product/service itself. In addition to those components, they can also include ad extensions, such as:
Your shop location
Ratings
Links to relevant sections of your website
The option to download your app
The ability to browse products in your ad
Example google shopping ad
There are plenty of examples that show attention grabbing ads and it its recommended to familiarize yourself with them so you can create ads that resonate with the right target audience for your products.
The components of a Google Shopping campaign
Google Shopping campaigns ads are visible at the top of the Google Shopping carousel, on the standard SERP, and the images SERP. Google Shopping ads use text in a similar way to text ads. However, they also utilize images to advertise products. Shopping ads allow for up to 70 characters to be used within their titles, but like text ads, only a limited number of those characters will be visible. Even less on a mobile or tablet device.
Shopping ads are displayed when triggered by certain keywords, just like text ads. However, because of their visual nature, it is essential that the title and images are also relevant to the search.
Unlike text ads, Shopping ads are less reliant on general marketing and sales techniques, such as the call to action. Instead, they rely on information. The more information provided, the more accurate the ad will be. This is because it will show up to more relevant searchers.
The key components of a Shopping ad are the title, description, and product images. Other features of success Shopping ads include ratings, shipping, seller ratings, product types and sizes. It should also be noted that including features such as product color in a title can be a great way to get an edge over your competitors.
Components Google Shopping ad important
Which campaign type is the best?
Deciding which type of campaign suits your brand/products best is not necessarily an easy task. Both campaign types have pros and cons, and for that reason, neither type of campaign is really better than the other. In fact, many advertisers choose to use both types of campaign alongside one another, to maximize the effects.
Here is what you can expect from both types of campaign:
Google Text Ad campaigns
Use calls to action with the description to persuade
Create a sense of urgency with countdowns or statements of limited stock
Highlight discounts
Entirely focused on the written word
Can focus on numerous products at once, or even the brand
Offers ad extensions to add further details such as shop location or customer service
Google Shopping campaigns
Uses the title and description to describe the product
Highly visual, using various images to give perspective
Use reviews to generate trust
Focuses on a single product/variant per ad
5 features of a successful Google campaign
Whilst these campaigns types differ vastly in many areas, there are still features they share. Here are 5 features that make either type of Google campaign great.
Optimized titles and descriptions
Optimized titles and descriptions are vital elements of both types of Google campaigns. This is because keywords within titles and descriptions are how Goo