Nurture Sequences Based on Job Seniority

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While job function tells you what someone does, job seniority tells you how they make decisions. Combining both creates ultra-precise email sequences.

Example structure:
Junior Roles (e.g., Marketing Coordinator, IT Associate)

Objective: Educate and build brand awareness

Sequence:

Email 1: Introductory content

Email 2: "How-to" or explainer

Email 3: Success stories from users like them

Mid-Level Managers (e.g., Ops Manager, Finance Controller)

Objective: Address pain points, influence up

Sequence:

Email 1: Case study with quantified benefits

Email 2: Practical implementation guide

Email 3: “Pitch to your boss” toolkit

Executives (e.g., CMO, CTO, VP)

Objective: Communicate ROI, strategic advantage

Sequence:

Email 1: Industry trends report

Email 2: Exclusive invite to a VIP webinar

Email 3: Cost/benefit breakdown or analyst comparison

Job function alone is powerful—but when paired with seniority, your campaigns become 10× more precise and persuasive.

Maintaining a Clean Job Function Email Database
As your email list grows, so pharmaceutical companies email list does the risk of decay. Titles change, people change roles, companies re-org—if you don’t regularly clean and validate your database, segmentation becomes ineffective.

Key database hygiene practices:
Standardize job titles

Normalize variants: “Head of IT” = “IT Director” = “Information Technology Manager”

Use controlled vocabularies or role mapping logic

Automate validation

Use tools like Clearbit, ZoomInfo, or Apollo to enrich and verify job roles in real time

Prune inactive contacts

Set rules to remove or re-qualify leads that haven’t engaged in 6–12 months

Audit quarterly

Review bounce rates, engagement by role, and top-performing segments

A clean job function database is like a well-tuned engine—it performs better, runs smoother, and doesn’t waste your fuel (budget).