Key Performance Indicators (KPIs) to track:

Collaborative Data Solutions at Canada Data Forum
Post Reply
tanjila khatun
Posts: 2
Joined: Thu May 22, 2025 5:26 am

Key Performance Indicators (KPIs) to track:

Post by tanjila khatun »

Clear Calls-to-Action (CTAs): Buttons, links, or phrases that explicitly tell the user what to do next (e.g., "Download Now," "Learn More," "Get a Free Quote," "Register for Webinar").
Lead Capture Forms: Embedded on landing pages, pop-ups, or estonia phone number list within content itself, requesting name, email, phone number, and potentially other

qualifying information.
Gated Content: Offering valuable content (eBooks, whitepapers, templates) in exchange for contact information.
Free Trials/Demos/Consultations: Providing an opportunity to experience the product/service directly, often requiring sign-up.
Live Chat/Chatbots: Engaging visitors in real-time conversations to answer questions and capture contact details.

Website Traffic: Unique visitors, page views, traffic sources.
Engagement Metrics: Time on page, bounce rate, social shares, comments.
Lead Conversion Rates: Percentage of visitors who complete a lead form.
Number of Leads Generated: MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads).

Cost Per Lead (CPL): Total content marketing spend divided by the number of leads generated.
Sales Pipeline Influence: How content contributes to opportunities created and revenue generated.
Email List Growth: Number of new subscribers.
Gated Content Downloads: Number of times premium content is accessed after form submission.
Content Strategy in Bangladesh / Sherpur Context
When implementing a content strategy for lead generation in Bangladesh, particularly in a region like Sherpur, consider these local adaptations:

Language: While English content is crucial for B2B targeting international or larger national companies, Bangla content is essential for strong local B2C lead generation and for local B2B outreach to smaller businesses and regional clients.
Post Reply