The IKEA Effect in Consumer Behavior

[sharminsultana]

Exclusive Deals: Rewarding loyal customers with exclusive discounts boosts perceived value.

34.
People tend to value items more when they have invested effort into creating or customizing them. This principle is applied in sales through:

Customization Options: Allowing customers to personalize products increases attachment.

DIY Kits: Products that require assembly or involvement create a sense of ownership.

Engagement in Decision-Making: Letting customers shop contribute to product choices or designs fosters commitment.

35. The Psychology Behind Free Offers
Offering free products or services can increase long-term sales, but it must be executed strategically:

Freemium Model: Giving away basic versions while charging for premium upgrades.

Sampling Strategy: Free trials encourage customers to get used to the product.

Gift with Purchase: Bonus items create an added incentive without lowering perceived value.

Selling is deeply rooted in psychology, and knowing how to apply cognitive biases, emotional triggers, and behavioral science can drastically enhance success. Would you like me to explore industry-specific applications or real-world case studies?