Email Marketing & Lead Nurturing

[sharminsultana]

Conduct keyword research targeting buyer intent phrases (e.g., “best handmade candles in [your city]”).

Optimize product pages with engaging descriptions and relevant long-tail keywords.

Improve internal linking structure to enhance search rankings and reduce bounce rates.

a. Local SEO for Shops
For physical or locally operated shops, local SEO helps attract nearby customers. Optimize for:

Google My Business – Ensure accurate business information, images, and customer reviews.

Location-Based Keywords – Example: “Affordable bakery in shop Dhaka” or “best coffee shop near me.”

NAP Consistency – Name, Address, and Phone Number must be identical across all listings.

b. Voice Search Optimization
With voice search becoming more prevalent, ensure your content answers common voice queries naturally. Focus on conversational keywords like:

“Where can I buy organic skincare products near me?”

“Best budget laptops for students?”

4.
Capturing leads is only half the battle—you need to nurture them with targeted email marketing campaigns.

a. Personalized Welcome Series
Once a visitor subscribes, send a warm welcome email series with: