But not only that: in any sensible Instagram management, which respects itself, you will certainly have to start from objectives and stories to tell, from styles (even graphic ones) and tones of voice , but fordifferentiate a brand's story on Instagramwe must also try to pay attention to some aspects, often underestimated, whose absence leads to a flattening of communication and of the quality of communication itself.
What can make the difference on Instagram is a mix of technique, the desire to stay updated and personality.
For example, it is essential:
Humanize the brand. One of the characteristics of Instagram - as well as of most Social Networks for Business - is represented by corporate storytelling, which can and must exploit both the content shared by users / customers (User Generated Content - UGC), and what any Brand Ambassadors, collaborators and employees of the company have to say (brands and companies are expressions of the common will of people!).
Always stay up to date on the latest - constantly evolving - news related to the social network, on algorithm updates, on the potential expressed by new tools (reels, formats, etc.), for a greater presence in the feed or in the search section, and on all the major trends of the moment.
Comply with Instagram advertising formats for optimal user-friendly content.The goal is always to encourage the user to take action: a like, a comment, a click on the site, a share or even just oman whatsapp mobile phone number list the correct viewing of the content. The user's interaction on the channel is already a mini-conversion that - on a large scale - can generate brand awareness and attention to what the brand has to say.
Leverage Instagram stories and story ads: here we are talking about a specific technical aspect. Stories are the simplest way to tell values, thoughts and news, day after day, triggering a possible dialogue with users. They give immediacy and force the company to get involved , even beyond the form .
All these points naturally invite brands and companies to have a voice.
How to grow followers on Instagram?
We finally come to one of the most common requests:How to grow followers on Instagram?
In fact, you can work in this direction with advertising, even though there is no type of campaign specifically dedicated to growing followers on Instagram (unlike what happens on Facebook)
Influencer Marketing can also be a way of course, both to increase the number of your followers on Instagram and to promote the brand, but it is important to underline that this activity cannot in any way ensure the certainty of the result, nor offer tangible tools to evaluate in advance the results of each individual collaboration.
