time spent on the website pages;
If users quickly leave the site and don't place orders, it's likely low-quality. A detailed analysis and correction of any shortcomings will be required to achieve top rankings.
Resume
SEO (search engine optimization) is an ongoing process and represents completely different areas of work. To reach the top of search engines and secure orders, you must constantly focus on technical optimization, content, and search rankings. However, the greatest effort should be put into the initial stages of promotion.
Types of pessimization
A website's ranking in search engines can decrease in one of two ways:
Automatically. Search engine giants' robots index the resource. If they find violations (such as the use of "black hat" methods), the site loses its ranking in search results.
Manually. Someone filed a complaint. Search engine support moderators review the complaints. If violations are detected, the resource's rankings are lowered.
Both types of pessimism are a SEO specialist's worst nightmare. In this article, we'll explain how to overcome the difficult situation of declining rankings.
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Why do search engines lower a website's rank?
Website pessimization is a punishment for using black hat SEO techniques. The SEO specialist may have made one of the following mistakes:
Publishing other people's texts and photos. Search engines carefully evaluate content. If you copy text from another source without editing, they will rank your resource lower than the original or even de-index it. Avoid duplicating text on different pages of your resource. Search engines are wary of automated text that doesn't align with the page's purpose.
The use of "black methods" - preparing two versions of one page (for a human and for a robot), formatting keywords in invisible font, creating "satellite sites".
Lots of keywords. Yandex and Google filters easily catch resources that overuse keywords. To prevent the risk of "Baden-Baden," use text quality guyana telemarketing database checkers and follow their recommendations.
Advertising of prohibited substances or organizations. Search engines will detect and penalize this: the site will be removed from indexing or blocked.
Too many links. Irrelevant sites linking to you and sudden increases in the number of external links attract attention.
Behavioral filter cheating.
Using irrelevant images and pictures that are not displayed.
Avoid overusing bold text and "communication" with link exchanges. Avoid linking to fake exchanges that offer file downloads by sending a paid message or disguise the distribution of viruses.
How to avoid pessimization?
To avoid going to jail, avoid illegal activities. The same principle applies to website promotion. To avoid penalties, focus on SEO optimization using legal methods.
If you like a competitor's website, don't copy its content cover to cover; instead, order a rewrite. Don't publish the same information on different pages. Forget about cloaking, swapping, satellites, and doorway pages.