Similarities and differences between promotion methods
Position-based promotion is a classic model in which the goal of promotion is to rank a website high for specific queries. High-frequency keywords are most often selected for this purpose. A good result is considered to be a site's position in the top 3 to top 10 search results in Yandex and Google.
Traffic promotion involves activities aimed at maximizing clicks on promoted and similar keywords. This emphasizes not only high-frequency but also mid- and low-frequency queries.
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These methods have much in common. In both cases, the work is carried out according to a scheme that includes:
Finding and correcting technical errors on a website so that search engines can index it;
compilation of a semantic core, according to guinea-bissau telemarketing database which promotion will be carried out;
optimization of pages for selected phrases;
building up link mass;
improving commercial and behavioral factors.
The differences between the methods lie not in the types, but in the volume of work and the final results:
Number of promoted queries. Ranking promotion involves using a limited number of queries—from a few dozen to several hundred. All efforts to achieve top rankings are focused on these queries. When promoting by traffic, the number of queries can reach tens of thousands, since promotion is conducted for all possible queries related to the website's topic. At the same time, work on expanding the semantics is ongoing.
The number of pages being worked on. If SEO is aimed at improving rankings, the primary focus is on pages that host target queries. If traffic acquisition is the priority, optimization affects the entire website, including designing the structure according to the selected queries.
Timeframes for reaching the top. When it comes to ranking, the differences between the two approaches are reflected in the timeframes. Reaching the top positions for high-frequency queries can take several months. Low-frequency queries, which drive traffic, can reach the top immediately after indexing due to low competition.
Reporting metrics. SEO effectiveness is calculated in different ways: either the number of days a site remained in the top positions or the number of visitors attracted are taken into account.