Corey Wainwright describes content marketing as a “marketing program that centers on creating, publishing, and distributing content for your target audience — usually online — the goal of which is to attract new customers.”
Google defines AI as “a set of technologies that enable computers to perform a variety of functions, including the ability to see, understand and translate spoken and written language, analyze data, make recommendations, and more.”
Combining these two concepts into one definition for AI in content marketing would look like this:
AI in content marketing involves using technologies that analyze data, understand language, and make recommendations to create, publish, and distribute content designed to engage an online audience.
Benefits & Most Popular Ways to Use AI in Content Marketing
graph showing the tasks marketers typically use ai in content marketing for
I’ve gathered some of the most popular applications of AI in content marketing, and their benefits are below.
1. Text-based Content Creation
In our 2025 State of AI report, 55% of marketers placed ethiopia telemarketing database content creation as the most popular use case of AI in content marketing. This echoes what we found last year but with an impressive uptick of 12%.To note that, the growing reliance on an AI reporting tool also indicates a shift toward data-backed content strategies that help marketers measure what’s working in real time.
Content can take many forms — written, visual, video, and audio, but let’s face it: writing isn’t everyone’s favorite task or most natural skill, so it’s no surprise to see the prominence of text-based pieces. Generative AI can bring this to life at scale.
“As a PR professional working with high-growth SaaS startups and VC firms, AI enables us to craft more personalized stories that resonate deeply with their audiences, drive engagement, and ultimately, build stronger, more credible brands,” Sim Aulakh, founder of PR firm EstablishCred, says.
But remember, don’t make the mistake of using AI-generated text without making it your own. HubSpot Principal Marketing Manager and blogger Ramona Sukhraj explains why.