Although all logos are a combination of typography and imagery, they still convey different feelings and information about individual brands. Since the logo is the first thing your customer will see, it must be chosen correctly according to the field and content.
We will introduce you to 7 types of logos that you should definitely know about:
Monogram (or lettermark) logos
wordmark logos
Graphic logos
Abstract logos
Mascot logos
Combined signs
Emblem
1. Monogram (or lettermark) logos
Monogram logos, or logos consisting of letters, are usually the initials of the brand. IBM, CNN, HP, HBO… Do you know them? They are the initials of the largest companies in the world, whose full names are quite long, so reme egypt cell phone database mbering 2-3 letters is much easier for the public, which also makes brand identification easier. So it is logical to use monograms (lettermark logos) to represent the company.
A lettermark is a typography-based logo that consists of a few letters, usually the company's initials. As we've already mentioned, this type of logo is the best way to optimize the identity of companies with long names. How easy is Nasa to pronounce compared to the National Aeronautics and Space Administration?
Since the emphasis is on the initials, the font you choose (or create) is very important to ensure that the logo not only fits your company's business, but also looks good on business cards. Additionally, if it's important to you that your brand's full name is known to your customers, you can add it below the abbreviation so that people know exactly who you are.
2. Wordmarks
Like a lettermark, a wordmark is a font-based logo that focuses on the name of a business. Examples include Visa and Coca-Cola. A wordmark logo works well if the company has a short and clear name. The Google logo is a great example of this. The name itself is catchy and memorable, so when combined with clear typography, the logo helps to increase brand awareness.
As with the lettermark logo, typography plays a crucial role here. Since the focus is on your company name, you should choose (or create) a font that reflects the essence of your business. For example, fashion brands use clean, elegant fonts that are high-quality, while legal or government agencies almost always stick to tradition and opt for “heavy” fonts that make us feel more secure.
When to use lettermark and wordmark logos:
Use lettermark logos if your company name is long. Using the initials of your business name instead of its name will simplify the design process and make it easier for consumers to understand and remember.
A wordmark logo is a good solution if your company is new and you want to get your name out there. But make sure your business name is short enough to use this design. If your name is long, don't choose this type.
A Wordmark logo is a great solution when your company name is short. In this case, it will easily "stick" in people's minds. Also, choosing a good font will make your brand truly unforgettable.
Both lettermark and wordmark logo design and integration into branding and marketing are simple processes. They are an adaptable option for new and growing businesses.
Remember to be meticulous when creating lettermark and wordmark logos. A name written in a font alone will not be able to emphasize the company's field of activity and brand nuances. Therefore, be sure to hire a professional designer with a detail-oriented vision.