Sometimes margins are off. Sometimes buttons don’t tap right. Sometimes, mobile text breaks in weird places that look fine in the builder. I’ve even caught entire form fields missing — all things the preview didn’t flag.
It only takes a few minutes, but this final check has saved me more times than I can count. Real screens reveal real issues.
9. Always close the loop with a thank you page.
The moment after someone converts is prime real estate. I never democratic republic of the congo telemarketing database just show a basic “Thanks!” message and call it a day. I use thank you pages to deepen engagement — whether that’s offering a next step, surfacing related content, or delivering the promised resource in a clean, branded way.
One thing I’ve learned: People are way more likely to take a second action if they’ve just completed the first. So I use that momentum. For example, after someone downloads a guide, I might prompt them to join a webinar. If they register for a demo, I’ll include a short video explaining what to expect next.
Don't get it wrong, it’s not about jamming in more asks. It’s about continuing the conversation while their attention is still high.
Expert Tips on How to Build a Great Landing Page
Sometimes the biggest landing page wins don’t come from sweeping redesigns, they come from small shifts, smart ideas, or lessons learned the hard way.
This next batch of tips includes a few of my personal go-tos, plus inspiration from other experts who’ve built and optimized high-performing landing pages across different industries. Some are practical, some are creative — but all of them are grounded in real results.
Remove any autoplay media above the fold.
Karlo Čičko, a tech expert and software developer at GameBoost, has shared that he has built, tested, and rebuilt landing pages specifically for gamers — a subgroup notoriously fast to bounce if something looks slow, boring, or out of touch.
At GameBoost, a lot of his work happens behind the scenes on backend systems, but every now and then he gets pulled into the UX and design side when the performance has to match visual engagement.
As Čičko explained, “Especially with new feature launches or seasonal promos, we need to make sure our pages convert in seconds – not minutes. One design decision that changed things for us was stripping out any auto-play media above the fold.”
It might sound counterintuitive in the gaming world, where flashy trailers are standard. But what they found was that static imagery with smart microcopy actually gave visitors more control and let them browse without overwhelm.
“We saw clearer engagement paths once we removed that visual overload,” he added.
I’ve seen this happen too. On a product launch I worked on, we embedded a video right at the top of the landing page and set it to autoplay with sound. We thought it would grab attention — instead, bounce rates spiked. People weren’t sticking around long enough to hear what we had to say.
Now, I never autoplay media above the fold. If there’s a video, I let users press play when they’re ready. It’s a small change that gives visitors more control and keeps them from bouncing before the page even loads.