toblerone
The logo also has an element of optical illusion that is easy to miss but hard not to notice.RedditThe blank space on the mountain caused a stir when consumers discovered that the Toblerone mountain engraving featured a bear. Such tactics are a good way to attract attention and strengthen a brand.
9. Coca-Cola
Coca-Cola had one component of its logo that always remained the same – a moving, curvy, and slanted wordmark, with a wave- or ribbon-like tail that emphasized the first letter “C.”
coco cola logo
The company also brought back the "red disc" logo design, pictured above, to unify Coca-Cola's various alternative products and logos.
10. NASA
NASA's current spherical logo, which resembles a "gupta," was actually their first logo. cyprus cell phone database The image, which is literally a planet-like silhouette, the entire logo features stars and an orbit in the colors of the American flag.NASA meatball logo
Between 1975 and 1992, "Gupta" was replaced by another logo called "The Worm." This logo features continuous, circular letters that mimic the movement of a worm's body. Originally designed as a modern, minimalist, and futuristic logo, it now has a slightly retro and Star Wars aesthetic.
NASA returned to nostalgic branding when it brought back the so-called "Gupta" as its brand logo, but also dropped the "worm", which it mainly uses for rockets. They know how strong associations people have with these logos. "Gupta" was used during a very uncomfortable time for them, it was depicted on Neil Armstrong's chest during the moon landing. The brand monopolized these positive memories and associations that the audience still associates with "Gupta" today, while also finding a space for their stylized "worm" design.
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11. The London Underground
london underground logo
The London Underground logo, also known as "the wheel", has been around for over a century. It was created by simplifying the image of the wheel and creating the Johnston Typeface (after choosing sans-serif letters for greater clarity).
The logo has alternative color schemes for different stations and types of transportation, but the red and blue version is the main one. Overall, this minimalist symbol is accessible, easy to understand, and trustworthy - this logo has all the qualities you would want for public transportation.
12. IBM
ibm logteso
IBM's 8-stripe logo hasn't changed since it was first designed by Paul Rand, who also designed logos for UPS, Enron, and Westinghouse. The stripes convey speed and dynamism, while the capitalized, bold letters convey confidence, authority, and a strong sense of modern minimalism. At the time the logo was created, this use of negative space in a font was considered super innovative, but now the design serves to evoke nostalgic feelings in the audience.
13. Prada
Luxury fashion house Prada is so careful with its logo that it has never changed it. This is typical of brands whose emblems carry the essence of tradition and heritage.prada wordmark logo
The letter “R” has a blocky and angular ending. It contrasts with the rest of the letters and the delicate strokes of the “A” next to it. This variety of font creates flow and movement in a static image.
An emblem usually conveys tradition and heritage. The Prada logo combines an angular and simple shape that contains the word, the crest, and a ribbon. It is both modern and traditional at the same time. It is also advantageous to have a unique logo silhouette that you can use to decorate your products.
14. PlayStation
When PlayStation decided to focus on 3D polygonal graphics, it needed a logo to convey this change. Designer Manabu Sakamoto created the logo using the principle of optical illusion, which is ideal for a gaming brand. It is a vertical letter "P" with a lying "S" at its feet.