Be useful. If your post doesn't make your followers' lives better, don't publish it. Educate, entertain, inspire. That's the right approach. People do business with those they like, know, and trust. Publish content that makes people like, know, and trust you.
An entertaining post from Aviasales
Therefore, not every post should be about selling something or directly promoting your product. Think about what your community enjoys and what kind of content they'd like to engage with.
Avoid the trap of perfectionism. Anyone who works in social media knows what it's like to spend weeks preparing a post only to see it surpassed by a video that took 15 seconds to create. Not every post has to be perfect. Social media managers are already pressed for time. Put perfectionism aside and accept that not every post will be perfect.
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When creating videos for social media, holy see cell phone database be prepared for the sound to be muted, but delight your viewers when it's on. In other words: never assume your viewers have the sound on, and create content with that in mind (like subtitles!); if they do have the sound on, make sure it complements the content rather than distracts.
If you're an SMM manager working for a large company, get to know all departments. Successful SMM specialists maintain good relationships with departments unrelated to marketing—video, design, photography, operations, customer service, and even legal.
As a brand, you have the right (and should) report offensive comments or delete them. And managers should understand the emotional burden this can place on their SMM managers or moderators who must read these comments.
When collaborating with bloggers, check their engagement level and the authenticity of their audience. There are many good and inexpensive blogger analysis services available for this purpose .
After analyzing a blogger's following, it may turn out that two-thirds of their audience are not actual subscribers. But that's not the worst statistic.
Follow accounts from other industries. Even if your client is a food brand, you can draw a lot of inspiration from accounts of brands dedicated to beauty and fashion, for example.
Review your content monthly to identify what worked best and what didn't. Conducting a monthly "content audit" is very helpful.
10. Set time limits for how long you're willing to spend on social media and at work, and then turn off notifications. We all know how addictive social media can be. That's the way it's designed. They're designed to keep you on the site much longer than you intended because they need to show you ads and collect data. Don't let them suck you in. Your time is valuable. Use any feature on your phone that allows you to set time limits for specific apps. Use a blocker on your computer, too. And—this is important—when the timer goes off, don't click "Ignore." Just click "OK" and let the app close. And to avoid the temptation to return to it, turn off notifications.
In-depth data analysis is worth the time, especially if your role requires explaining results to executives or people with less SMM experience. You should be able to explain and demonstrate how your work impacts business goals.
Never forget the social aspect of social media. Encourage interaction. Answer questions. Ask questions. Make jokes. Have fun.
Advocate for your interests! Assume your company's management isn't aware of the value of social media, and demonstrate what you've done for their business. Put yourself out there and ask for what you need to succeed, including hiring more staff or increasing your advertising or content production budget.
Sometimes less is more. Audiences prefer more realistic and practical content.
Take risks and stand by your decisions (even if they fail). Social media changes daily, so why not try new ideas?
Your brand's voice is reflected in your responses more than anywhere else. Make sure your community feels comfortable seeing your posts and then your responses.
You can remove individual photos from a carousel post and then re-add them to the end of the post. Why is this useful? We know that the algorithm prefers certain types of photos (e.g., people/faces), but sometimes these aren't the photos we want to put on our carousel cover. So what to do? Make the first image the one you KNOW the algorithm will like, and the second one the one you actually want to place in your grid. Then remove and re-add the first image to the end of the carousel post when you feel the algorithm has done its job.
Stories with more slides seem to get more views. Instead of posting 1-2 slides, aim to post at least 5-6 slides within 24 hours.