In this Mediapost article we explain how to create creative strategies for brand activations using BTL games.
What is BTL?
As we have already said, it is about the moj database use of non-conventional media within a marketing strategy.
For a brand to gain public attention, campaigns have to generate interest and curiosity in the public. But how many ways are there to create BTL strategies and games?
Ways to do BTL
There are plenty of options for doing BTL:
It is worth noting that BTL campaigns have licenses that other campaigns do not have, so there is greater freedom when it comes to attracting the public's attention.
BTL direct communication vs BTL indirect communication
BTL direct communication occurs when the brand uses its media to communicate benefits to the target audience.
For its part, BTL indirect communication means that the brand contacts the media or influencers so that they can promote interest in the products or services.
Steps to create BTL games
We know that creating a campaign or event is a challenge for a brand, especially if it has objectives to meet. To create BTL games, it is important to take into account these four steps:
Creativity and imagination : design the BTL game taking into account what the campaign or event is like.
Design : Have the right staff to design the different game screens.
Budget : prepare the budget and calculate as a rough estimate what the profits will be.
Campaign analysis : analyze the results of the BTL gaming campaign and find out whether the established objectives have been achieved.
