Brand experience, on the other hand, represents the connection and emotions that we awaken in the customer through the different interactions we have with gcash phone number data them. It is important to emphasize that the perception that the customer has of us in these interactions will be transferred to how they perceive the product.
The principles of experiential marketing
Experiential marketing is based on several pillars. Below, we will break down the most important ones one by one:
A customer-centric approach, not a product-centric one
We have seen previously that experiential marketing seeks to promote the brand and its products and services from different channels, focusing primarily on the customer and their emotions . The main objective is to create a deep connection that impacts the customer's perception of the company and increases their loyalty.
Integration of the senses
Numerous studies have demonstrated the value of effectively integrating different sensory elements in the memory and interpretation of experiences. Experiential marketing is based on this premise and involves the different senses to promote the achievement of objectives in its strategy.
Creating experiences that are memorable
Experiential marketing seeks to make the experiences generated between consumer and brand unforgettable , since what is ultimately intended is to remain in the consumer's mind for as long as possible in a positive way.
To achieve this, we must be clear about who our audience is and personalize the experience so that it fits with a narrative and techniques that are attractive to the public. To create memorable experiences, we usually resort to actions that generate surprise or specific moments with an intense emotional charge.
