It scales over time and works while you sleep
Posted: Sat Sep 27, 2025 12:51 pm
I usually talk about your website as a 24/7 salesperson who works even when you don’t. (This is even more true as chatbots get better and better!)
Your blog helps with that. And the moment you hit publish, you can trigger a long-term strategy that builds momentum over time.
According to HubSpot’s 2025 State of Blogging Report, 50% of marketers saw higher ROI from blogging in 2024 compared to 2023.
ROI of business blogging in 2024 vs 2023
That alone is reason to keep at it. And the data backs it up. 45% of marketers whose companies blog say peru telemarketing database they’re investing more in 2025.
I see this as proof of what I’m seeing in the wild — consistently posting high-quality evergreen content has a snowball effect.
Here’s how it works, in a nutshell
You write a well-targeted blog post today.
It gets initial traffic and engagement.
Over weeks, months, or even years, it continues to attract new readers through search, shares, and AI recommendations.
That traffic fuels leads even when you aren’t actively promoting the post.
Now, I don’t want you to rest on your laurels by publishing and ghosting. But you can take time off — and yes, sleep — without feeling guilty.
Yes, blogs still matter.
There are plenty of bonus perks that come with blogging. Think beyond traffic, leads, and SEO. And remember, there are lots of reasons businesses might want to start a blog.
Not every blog post needs to drive traffic or convert like crazy to be valuable.
Sometimes, I use the blog to test out messaging before I build a whole campaign. It’s fast, low-cost, and way easier to pivot if something doesn’t land.
Other times, a post helps me learn more about what my audience cares about — or doesn’t. And sometimes, it’s just fun — an opportunity to post a hot take or something fun that humanizes the business.
Ready to dive in? Our guide on how to start a successful blog has everything you need.
How to Start Blogging for Your Business
By now, you’ve seen how blogging can support your business — driving traffic, building trust, supporting your sales process, and creating real long-term value.
If you take just one thing away from this, I want it to be this:
The benefits of blogging don’t come from publishing more content. They come from publishing the right content—intentionally and consistently.
I’ve seen what happens when a blog is treated like a box to check. It becomes a time suck, a chore, and worst of all—a missed opportunity.
The magic really starts to build when you start with strategy and layer in thought leadership and expertise.
Editor's Note: This post was originally published in November 2020 and has been updated for freshness, accuracy, and comprehensiveness.
6 Free Blog Post Templates
Save time creating blog posts with these free templates.
Your blog helps with that. And the moment you hit publish, you can trigger a long-term strategy that builds momentum over time.
According to HubSpot’s 2025 State of Blogging Report, 50% of marketers saw higher ROI from blogging in 2024 compared to 2023.
ROI of business blogging in 2024 vs 2023
That alone is reason to keep at it. And the data backs it up. 45% of marketers whose companies blog say peru telemarketing database they’re investing more in 2025.
I see this as proof of what I’m seeing in the wild — consistently posting high-quality evergreen content has a snowball effect.
Here’s how it works, in a nutshell
You write a well-targeted blog post today.
It gets initial traffic and engagement.
Over weeks, months, or even years, it continues to attract new readers through search, shares, and AI recommendations.
That traffic fuels leads even when you aren’t actively promoting the post.
Now, I don’t want you to rest on your laurels by publishing and ghosting. But you can take time off — and yes, sleep — without feeling guilty.
Yes, blogs still matter.
There are plenty of bonus perks that come with blogging. Think beyond traffic, leads, and SEO. And remember, there are lots of reasons businesses might want to start a blog.
Not every blog post needs to drive traffic or convert like crazy to be valuable.
Sometimes, I use the blog to test out messaging before I build a whole campaign. It’s fast, low-cost, and way easier to pivot if something doesn’t land.
Other times, a post helps me learn more about what my audience cares about — or doesn’t. And sometimes, it’s just fun — an opportunity to post a hot take or something fun that humanizes the business.
Ready to dive in? Our guide on how to start a successful blog has everything you need.
How to Start Blogging for Your Business
By now, you’ve seen how blogging can support your business — driving traffic, building trust, supporting your sales process, and creating real long-term value.
If you take just one thing away from this, I want it to be this:
The benefits of blogging don’t come from publishing more content. They come from publishing the right content—intentionally and consistently.
I’ve seen what happens when a blog is treated like a box to check. It becomes a time suck, a chore, and worst of all—a missed opportunity.
The magic really starts to build when you start with strategy and layer in thought leadership and expertise.
Editor's Note: This post was originally published in November 2020 and has been updated for freshness, accuracy, and comprehensiveness.
6 Free Blog Post Templates
Save time creating blog posts with these free templates.