She Says.let The Experts Guide

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Result Is An Article That Can Rank But Has Little Or No Unique Point Of View,” Ashley Says.to Uncover The Most Interesting Angles, Interview Specialists First:ask Open-ended Questions.follow Up On Different Threads.it’s Also Necessary To Record The Call And Prepare A Transcript. “since Smes Are Often Busy And In High Demand, Getting As Much Information From Them As Possible Is Much Better Than Simply Trying To Lend Credibility To An Already Crafted Asset,” Ashley Says.

“this Way, The Marketer Draws Out True Expertise, And Often, They End Up norway phone number resource With More Information For Additional Pieces Of Content Than Simply Asking A Couple Of Leading Questions.handpicked Related Content: Tips To Engage Your Overlooked Content Creation Force Ignoring The Experts​​​​​interviewing Experts Before Writing Content Is Key, But It Isn’t A Magic Bullet. To Create A Powerful Piece, You Need To Listen To What Your Smes Say.amy Higgins, Senior Director Content Strategy, At Twilio, Has Spent Her Career Creating Content That Audiences Want To Read.



“i Believe A Ton Of Times As Marketers, We Go Into A Call Or An Interview With Smes With Very Specific Expectations,”The Conversation To Uncover Unique Ideas, Stories, And Opinions That Will Enrich Your Argument. “i’ve Been On Many Calls With Smes Who Help Expand The Narrative And Offer Insight That I Would Have Never Thought About,” Amy Says.“this Could Lead The Conversation In A Different Direction Than What My ‘program’ Needs.