Simply set up multiple email marketing campaigns and analyze the feedback from each version of the email sent. This way, you can test the impact of even subtle changes, such as call-to-action positioning, text size, etc.
Be careful not to forget to test phone number data the sending days as well as the sending times of your emails.
You can also install trackers in your emails. Especially on your calls to action, to analyze which trackers are clicked the most, and which ones are likely to be deleted.
15. Analyze the results of your email marketing campaigns
Test, analyze and repeat.
You should always look at the returns from your email campaigns and then optimize them. There are a few performance indicators to consider.
Email deliverability rate quantifies the number of emails actually received. It should be above 95% otherwise you are probably facing a technical problem.
Open rate is a telltale indicator of the health of your email marketing strategy.
Also analyze: This approach will help you adjust your email marketing campaigns to get closer to your goals and create a lasting relationship with your audience.
