6 advantages of a CRM strategy for shopping centers
Posted: Sat Dec 14, 2024 10:54 am
The (bad) habit of using Excel as a CRM is not something exclusive to freelancers and small businesses, but that has been starting to change for some time now. Brands are increasingly aware of the importance of having their contacts organized and being able to track their interactions . This trend is common in B2B and B2C environments, but today we want to focus on the advantages that a CRM strategy can bring to shopping centers .
The problems of inadequate database phone number list india management vary greatly depending on the type of company or sector. In some cases, salespeople are worried about losing control over their diaries or databases, which they manage in Gollum-style, like a “treasure trove” to which only they have access. In other cases, a pile of spreadsheets, business cards, emails and handwritten notes are stored in an unorganized manner, making it almost impossible to sort out if the situation is not addressed in time.
When it comes to marketing campaigns for shopping centres , it is more common to accumulate large databases over the years with information in different formats, coming from countless physical and online actions . Let's think about loyalty card registration data, children's clubs, raffles, contests, promotions, events, apps, operator lists... The possibilities are endless and an adequate record of all this data and its origin is not always kept, with what this means in terms of lost, incomplete or outdated information .
The problems of inadequate database phone number list india management vary greatly depending on the type of company or sector. In some cases, salespeople are worried about losing control over their diaries or databases, which they manage in Gollum-style, like a “treasure trove” to which only they have access. In other cases, a pile of spreadsheets, business cards, emails and handwritten notes are stored in an unorganized manner, making it almost impossible to sort out if the situation is not addressed in time.
When it comes to marketing campaigns for shopping centres , it is more common to accumulate large databases over the years with information in different formats, coming from countless physical and online actions . Let's think about loyalty card registration data, children's clubs, raffles, contests, promotions, events, apps, operator lists... The possibilities are endless and an adequate record of all this data and its origin is not always kept, with what this means in terms of lost, incomplete or outdated information .