For organizations entering phases of rapid phone number list growth, it's all too easy for high-value leads to fall through the cracks. Not because marketing isn't doing its job or sales isn't able to serve them, but because there's dispersion and information overload.
The digitalisation of the economy continues to increase, and with it the opportunities to connect with customers at different points, from new social channels to the rise of video marketing .
Advantages of implementing a CRM in marketing and sales
So, a company should use a CRM when it needs to accelerate its growth and is convinced that digitalization is here and there is nothing that can stop it. Let's look at some concrete assumptions and benefits:
1. Improve customer service
CRM software has many features, but it was created to improve the relationship between a selling company and its customers , and that remains its primary goal. A standard CRM has all contacts with their corresponding fields, for example, name, phone, company, position, data, purchase records and message records across all channels. And it also has customizable fields that can be tailored to each company.
