You might think that with the popularity and use of mobile devices, marketers would be aware of how to leverage vertical content in their overall marketing strategy. But unfortunately, that is not the case. This type of content continues to fly under the radar of most brands.
Luckily for you, in this article we tell you everything you need to know about vertical content, its importance and how you can implement it in your next social media campaign .
What is vertical content?
Vertical content is a multimedia format that is consumed vertically on a screen. It is different from the horizontal content seen on desktop computers and television.
This type of content is a natural progression from the growing popularity of mobile devices. As more and more people use smartphones, online content is now browsed using portrait orientation by default .
As a result, it's recommended that apps and websites be designed with mobile in mind. This helps users have a more seamless experience, and it makes sense to invest in this when there are more smartphone users than ever before.
Snapchat canada business fax list was one of the first platforms to embrace vertical content with Stories. It allows you to take a vertical photo or video from your phone and upload it to your feed.
Since then, other social platforms have jumped on the bandwagon of vertical content . Currently, TikTok and Instagram are two of the most popular social media platforms that primarily feature vertical content in their feeds.
Why is vertical content important?
This paradigm shift from traditional horizontal to vertical content is critical for brands and businesses. They need to rethink and align their strategy with current consumer trends. This means giving their visual content, such as images and videos, a format that supports vertical viewing to achieve their business goals, whether they want to improve their online presence or increase sales through multi-channel e-commerce sales.
