Social media coordinators might be brought into a company for two main reasons:
The company is small, and their social media presence is relatively simple. They don’t need a multi-person social media team — they are looking for someone to keep their accounts up and running (and ideally generate some growth).
The company has a larger marketing team and/or a special focus on social media in their marketing strategy. They need a coordinator to support social media managers or other more senior roles, so these people can focus on strategy, analytics, and campaign development while the coordinator executes the daily tasks.
What does a social media coordinator do?
Let’s look at a few of the most common tasks a social media coordinator takes care of:
Manage the social media content calendar: Coordinators work closely with social media managers, specialists, or strategists to plan content for different platforms, ensuring posts are scheduled to align with product launches, campaigns, or current events.
Create and publish content: This includes crafting captions, uploading photos, and posting videos across multiple platforms. Coordinators work to ensure the content reflects the brand’s voice and tone and stays current with trends.
Engage with followers: Coordinators are often the ones responding to comments, answering questions, and engaging with the community. They do this to help build a stronger, more engaged audience.
Monitor social media performance: They track how posts perform using analytics tools, keeping an eye on likes, shares, comments, and other engagement metrics. This data helps inform future strategies and content.
Collaborate with other teams and influencers: Social media coordinators collaborate with other teams, such as design and content, and influencers to help amplify the brand’s message.
Social listening: Coordinators keep an eye out for brand mentions, competitor activity, and industry news and trends to ensure their brand can get out in front of issues and maintain the best reputation.
Social media coordinator skills
To succeed as a social media coordinator, you’ll need to balance creativity with organizational and analytical skills.
Social media coordinator skills
