Sephora is a perfect example of this strategy. During their annual savings event, they give members of their Beauty Insider program the chance to shop with exclusive discounts numeros da indonesia whatsapp before the general public. The higher a customer’s Beauty Insider tier, the earlier they can shop and the bigger the discounts they receive.
Sephora holiday shopping season savings event
6. Promote a flash sale
Flash sales are another great Black Friday marketing idea if you want to increase holiday sales.
These short-term, high-intensity promotions can generate significant buzz, increase traffic to your site, and lead to a surge in sales—all within a limited window of time.
The psychology behind flash sales is simple: when people know that an offer is only available for a short time, they’re more likely to act quickly to avoid missing out. This phenomenon, known as the scarcity principle, can be incredibly effective during high-competition periods like Black Friday.
7. Create bundle deals
Bundle deals are a great way to increase the average order value. By packaging complementary products together at a discounted rate, you provide more value to your customers while moving more inventory.
PlayStation has perfected the art of the bundle deal. During Black Friday, they often offer bundles that include a console, a popular game, and additional accessories like extra controllers or a subscription to their online services—all at a discounted rate compared to buying each item separately.
Play Station Black Friday marketing tactic
To create effective bundle deals, choose products that naturally complement each other and enhance each other’s value.
For instance, if you sell electronics, consider bundling a smartphone with accessories like a case, screen protector, and charging cable.
