It is very common, however, for some email marketing campaigns to have very low opening rates, which also ends up influencing your conversion rate.
Given this, the question remains: what can a company do to prevent subscribers from ignoring its newsletter?
That’s what we’re going to answer in today’s post. Keep reading and check out the best practices on the market to improve engagement in email marketing. Let’s go!
Content
Create topics that are impossible to ignore
Get to the point
Create a motivating CTA to increase email marketing engagement
Create topics that are impossible to ignore
The subject line of an email is one of the elements that most influences its open rate . It is largely responsible for capturing the customer's attention among the hundreds of messages they receive every day.
It is very important that you create attractive titles for your emails , which meet the wants and needs of your newsletter subscribers.
Try to demonstrate in a few words the benefits they will receive from reading your message — and what they will lose if they ignore it.
For all these reasons, an interesting subject can belgium business fax list be of great help when it comes to improving engagement in email marketing, making the recipient invest part of their day in reading this type of content.
And don't forget: if few people open your emails, see what's wrong with your subject lines and change your strategy for future emails.
Get to the point
Another element that can harm engagement in email marketing is messages that don’t get straight to the point. This is because they fill your newsletter subscribers with unnecessary information.
Your readers receive hundreds of messages every day and usually open them during their free time. In other words, every minute counts.
The tip, then, is to be direct and take them straight to the conclusion of the message. If you want to explain more details, leave links for those who want to delve deeper into the topic.
With this, you will increase the conversion rate and engagement of your customers in your email marketing campaign.
Create a motivating CTA to increase email marketing engagement
Every email you send must have a specific objective, be it the sale of a product, the download of some free material or even access to a page on your website.
Therefore, the call to action (CTA) is a very important element in an email marketing campaign. It is largely responsible for leading the reader of your message to complete the conversion.
Invest in creating a CTA that stands out among all the elements on your page, with attractive colors that catch users' attention.
A good practice is to make the CTA visible from the first moment your customer accesses the content, so they will know exactly what to do when they open it.
If you still have doubts about the best format for your CTA, the ideal is to carry out some A/B tests until you identify the one that guarantees a better conversion rate.
Simple actions like the ones we mentioned above can make your customers stop ignoring your newsletter, increasing open and click rates, as well as improving the results of your email marketing campaign .
