In app marketing , keeping a mobile app interesting and relevant to users is a critical task.
After all, retaining users is cheaper than attracting new ones. Your current users are leads that, if nurtured correctly, will successfully navigate the purchasing journey, improving your business' ROI .
However, the app lifecycle indicates that churn rates are high after installation, so retaining users and preventing the app from falling into oblivion is a major challenge.
For this task, app retargeting is an excellent ally. Today you greece email list 990522 contact leads will learn how this strategy works, why it is important to implement it, and what you can do to create successful app retargeting.
Let's go!
What is app retargeting?
App retargeting, also known as mobile app remarketing, is a digital marketing strategy that involves creating paid campaigns to re-engage people who have downloaded your app or shown interest in it.
Its objective is to increase the engagement of app users, convincing them to take a specific action, whether it be downloading it, trying out a new feature or making a purchase.
Therefore, reminding users about the use of the application will make them feel an affinity for our products and that there is something different to offer them.
Why is app retargeting important?
If you have already finished creating your app , you will know that venturing into this world means facing countless challenges.
In addition to taking care of the technical issues, you must create strategies to encourage its download, implement actions to keep it interesting and, basically, encourage its recurring use to prevent it from falling into disuse.
Keep in mind, 1 in 4 people uninstall an app after the first use. For this reason, implementing retargeting is important for:
Achieving a positive ROI
By displaying ads for products that are in an abandoned shopping cart, you will renew the user's interest in completing the purchase.
Reduce dropout rates
By reminding your users that your app has features that can help them, you will discourage their desire to uninstall it.
