It is already known by many that writing is one of the oldest professions thanks to the fact that it emerged to initiate the historical memory of our humanity.
Regardless of the passage of time, it continues to be a fundamental part of communication. And it is even the quintessential way of transmitting information today.
It is true that writing is not the only method that exists to guatemala email list 490124 contact leads inform. Much less to attract people's attention. However, it does permeate almost any communication proposal.
It is no secret that writing has unparalleled potential. However, for those of us who make a living from it, there is one concern:
How can you get readers who are already attracted to a text to continue to find each one irresistible to read?
A rather complex question to answer instantly, since it is part of the daily task of any editor:
Learn about how your writing works
The reception it has
What works perfectly
What can be improved
And what ultimately cannot continue.
However, and to the delight of all of us, writing is a communication weapon that is as adaptable as the need.
That is to say, its main characteristic is constant change to encompass the passage of time, information and different areas of knowledge, such as marketing.
What is copywriting?
It is true that Copywriting is writing, so why not just call it that?
Because it has an added value that goes beyond simple writing.
That is to say, Copywriting is a discipline that was conceived in the world of marketing and advertising , to talk about the abilities that writing has to adopt the tricks of psychology with the intention of capturing the attention and interest of people, with respect to a content .
According to the above, Copywriting can be translated into Spanish as:
persuasive writing .
Copywriting has therefore become a powerful tool and one of the most effective marketing techniques, thanks to the fact that it aims to increase the interest of readers, thus triggering a possible sale.
But be careful! It is also not valid to confine Copywriting to the mere writing of advertising texts, since that would be a very short definition and would not fully encompass what it is.
