As mentioned above, LinkedIn is often the best source of leads for B2B marketers.
However, other social platforms should not be discounted, including the following:
Facebook : Post links to blog articles, publish images, run giveaways, and invite people to sign up for your newsletter.
YouTube : Include relevant cards that direct viewers back to your site. You can also include a link or two in your video descriptions with relevant calls to action.
Instagram : Use the “Link in Profile” code to direct users to the only link you can provide. Giveaways and contests work especially well for lead generation.
Twitter : Link to articles and videos, share your customer success stories, and join the conversation.
Pinterest : Create your own boards dedicated to your B2B niche.
All of these channels can help you in your B2B lead generation efforts.
Here are some tips for your sales and marketing teams on using social media to generate B2B leads:
If possible, add a call to action button to your social media profiles.
Make sure your social media bio includes a link to your website.
Add a clear call to action to your social media content to convert your audience into potential customers.
Use social media advertising to reach a specific audience and direct them to your website with call-to-action buttons.
For example, look at Hello Bar's Facebook profile. It has a "Learn More" CTA button and a link to the site's home page to drive traffic from Facebook to the site.
Hello Bar Facebook Profile Calls to Action
Image via Facebook
6. Audit your website for conversion rate optimization
Conversion rate optimization (CRO) helps increase the chances of converting leads into your offers. In other words, you get more prospects out of your B2B lead generation strategies.
We've already talked about optimizing individual pieces of content, but what about the rest of your site? You likely have static pages, landing pages, and other areas of your site where potential customers can convert.
Conducting a full audit of your website can help you identify areas where whatsapp israel number you can apply CRO strategies. We’ve put together a simple guide to help you complete your audit and generate more leads for your B2B business.
Consider M OBILE O optimization
A website that is not optimized for mobile devices will have difficulty ranking in search engines. Additionally, people who access your site from mobile devices may abandon it due to poor user experience (UX).
For example, websites that are not optimized for mobile devices often load very slowly on smartphones and tablets. This is never good news, especially since most mobile visitors will abandon a website if it doesn’t load within 5 seconds. Many won’t even wait 3 seconds.
Statista Page Load Time
Image via Statista
Sites that aren't mobile-optimized often display poorly on mobile devices. Images may appear stretched, distorted, or too big for the screen, and text may appear too large or too small to be easily read.
You can create two sites — one for mobile and one for desktop — but it’s easier to create a responsive site. That way, it will automatically adjust to the screen the visitor is using.
Consider optimizing for mobile devices
It's much easier to manage one website than two, so choose responsive design instead of creating a separate mobile site.
