1. Organic searches
This particular KPI will give you canada whatsapp number list an accurate gauge of the percentage of website traffic earned through organic search.
It's possible to attribute traffic flowing to your site generated by organic searches to your search engine optimization (SEO) strategy. That said, if your organic traffic is healthy, your content is performing well due to its value, relevance, and engagement.
These very specific KPIs will help you to understand where your organic traffic is coming from and allow you to make strategic changes that will help you produce more SEO-rich, relevant branded campaign content, like:
Number of customer conversions assisted by organic search
Percentage of traffic associated with branded keywords
Percentage of traffic associated with unbranded keywords
2. Website or landing page conversion rate
Whether you've developed a dedicated landing page as part of your digital marketing campaign or you're directing prospects to specific pages on your website, understanding how each is performing regarding conversions is essential.
By gaining a panoramic picture of your conversion rates and comparing these metrics to other pages on your site, you’ll be able to identify potential weaknesses or capitalize on existing strengths. In doing so, you’ll be able to replicate this success elsewhere.
In addition to tracking your general conversion rates for particular site pages, these metrics will also help you gain a comprehensive understanding of how engaging, user-friendly, and value-driven your marketing communications are to your target consumers:
Bounce rate
Average session length
Goal conversion rates: this is a metric designed to visualize when a prospect has successfully completed a niche campaign goal such as subscribing to a mailing list or sharing a piece of content, among a raft of other activities, depending on your goals and aims
